In this day and age more than 330billion emails are sent daily. The numbers are most definitely going to grow over the years. Email marketing has definitely remained a key-player in almost every digital marketing strategy. Email Marketing is one of the oldest way of marketing which started back in 1978!

Email marketing strategy has evolved a great deal over the years. What used to work super efficiently 5/10 years ago has improved a lot with time. Even with the emergence of social media, mobile applications and other channels, email is still one of the most effective marketing techniques.

Effectively reach your target audience and promote your business, products and services through the power of email marketing. By sending out carefully crafted messages, you can build relationships with customers, keep them up to date on company news and even generate new leads.

An Overview of Our Email Marketing Services

Email marketing is essential to your business strategy; it's a quick way to reach your current and past customers and keep them engaged by sending out valuable content. Additionally, it's a cost-effective way to increase sales, market your products and share your latest product launches or company news. At Webify technologies, we provide a variety of email marketing solutions that are sure to capture your audience's attention and drive innovative campaigns that make your business stand out.

At Webify Technologies we provide a variety of email marketing solutions that are sure to capture your audience's attention and drive innovative campaigns that make your business stand out.

Campaign set-up

• Email marketing is an extensive process that requires planning and preparation to set up the perfect campaign. Our team is here to walk you through this process and customize an email campaign that meets your needs, from creating templates to choosing an email service provider (ESP). We analyze every aspect of your campaign and provide feedback based on our findings for real-time pivots.

Email design

• The goal is to create a visually appealing email that grabs readers' attention and encourages them to click on your link. We work side by side with you to create eye-catching designs for your emails, including high-quality images and branding specific to your company to create a cohesive look for your emails. Today, with most users checking emails on a mobile app, we ensure email templates are responsive and optimized for mobile devices.

List building & segmentation

• List building is the collection of email addresses from visitors, customers or other business patrons. Even if you've crafted the perfect email filled with relevant content, it'll just sit in your drafts if you don't have people to receive it. Once you build a strong email list by collecting contacts using your website, social media accounts and events, we begin segmenting the contacts into smaller targeted lists. Lists reflect various demographics allowing emails to be personalized accordingly.

Email Automation

• Email automation allows you to reach out to leads at various stages in their buying process and build relationships with your contacts by providing them with timely information based on their preferences. Automation is sending emails to your subscribers based on specific events or actions you define. If a user joins your email list, opens an email or changes their behavior, automatic emails are sent out based on your specified directions.

Lead Nurturing

• Lead nurturing helps build relationships with your contacts by providing them with useful information that will help solve any issues they have with their business and keep them in your sales funnel. It also provides an opportunity for you to continue building trust by showing them you care about what's going on in their lives and business. Lead nurturing can be done through email campaigns, but it is also important to use it in combination with social media channels like Twitter and Facebook. By engaging with your audience, they'll feel more connected with you and more likely to take action.

Database management

• A critical attribute of any sales funnel is a clean, up-to-date database. When you're building a list of prospects, it's crucial to collect their contact information and gather basic information about them, such as what industry they work in and what role they play within that industry. These details will help you reach out to your contacts more effectively and create a more personalized experience for each person who enters your sales funnel.

SEO ‘Search Engine Optimization’ is very crucial for any business in this day and age. SEO is how you help your potential customers find your website while they’re using any search engine such as Google, Yahoo and Bing.

There are at least 8.5 billion searches per day on Google alone. We help you attract qualified leads using proven SEO tactics.

Our well experiences SEO experts are here to help with SEO optimization for your website. SEO by far is the most viable and cost-effective way to both understand and reach customers/potential customers in key moments that matters a lot to make your business easily accessible to the customers and help your business grow exponentially.

Below are the top methods that our SEO specialists use in order to help your company grow exponentially.

• Find the right Keywords
• Focus on your unique offerings
• Build links to your Website
• Publish high-quality content and as frequent as possible
• Get social
• Make sure your website is user-friendly
• Measure results
• Be patient

Having a team SEO optimization specialists working on your company’s website definitely bring great Return on that small investment over the time.

It seems that if the company is listed within first two pages of the search results, potential clients assume your company is more credible and easier to trust than others on the list. Good SEO strategies help build that trust and credibility between you and your potential customers.

The benefits of investing in SEO

There are many benefits to investing time and effort into your company’s SEO strategy. These include:

Increased site traffic

• Some would argue this is the biggest benefit of investing in SEO. You can have the coolest product in the world, but if you aren’t reaching and expanding your audience, you won’t see any sales. More site traffic means more leads means more sales means a thriving business.

Higher quality site traffic

• Not only can you reach more users in general, you can also reach users who are already searching for keywords related to your brand and services. By targeting your site keywords to these hyper-specific and audience-centric search terms, you’re more likely to generate traffic poised to convert. Hello, high-quality leads!

Boosts brand perception

• Google doesn’t just plonk any old website on the first page of its search results. Its business model is built on showing high-quality, trustworthy sites to its users. By meeting Google’s ranking factors and earning a coveted spot page one, you’re proving to your audience (and potential customers) that you have what it takes to earn their trust.

Improves user experience

• Part of SEO is technical setup, including factors like page speed, content layout and site architecture. Google prioritizes websites that are user friendly on both desktop and mobile. Part of improving your SEO naturally involves improving your user experience and making your site easier to navigate.

Cost-effective

• While pay-per-click advertising can guarantee you a top spot, it comes with a hefty price tag. SEO is free and often delivers better long-term results in comparison to paid ads. With the right knowledge and use of best practices, SEO can boost your website’s visibility at no extra cost.

There are many ways we can help meet your company’s optimization goals. Whether it’s better engagement, increases in online purchases, conversions from online traffic to in-store visits or increases in online traffic, we’re here to help you get results.

Pay-per-click, or PPC, is a form of advertising that allows you to pay a fee to have your website on the search engine result page (SERP) when someone types in specific keywords or phrases to the search engine. The SERP will display the ads you create to direct visitors to your site, and the fee you pay is based on whether people click your ad.

45% of small businesses do some form of online advertising, pay-per-click is still a concept that eludes many of us. PPC can definitely earn you quality leads. if done right. When done right, it could mean a massive ROI for your PPC efforts.

The PPC Setup service is best for business who’ve never embarked on a journey into the wonderful world of PPC. We usually begin with good, old fashioned research on your business. During this market research we’re usually trying to uncover the following :

• Client goals, objectives and expectations from the PPC campaign
• Primary keywords of interest
• Special offers that can be used in ad copy
• Ability to make edits to landing pages
• Top competitors
• Location targeting
• Marketing automation and lifetime value of customer opportunities
• Client’s unique selling proposition
• Budget

After the initial research out team will perform additional keyword research to ensure no opportunities are missed. Once these keywords are approved by the client, ad copy is written and we begin to set up the PPC account. Finally, the account is launched. New PPC accounts can be very unpredictable, so we highly recommend our PPC Maintenance service immediately following the completion of a PPC Setup.

No PPC campaign can be successful without optimized landing pages. When a user executes a search on Google, they expect to be presented with a list of links that are relevant to the search. If the user clicks an ad for yoga mat for example, the users expects to be taken to a landing page that is all about yoga mat.

Your landing page is dependent on your content, your images, your call to action and how it’s all designed. How this page performs will determine if your PPC campaign is successful. The landing page is the keystone of your entire PPC campaign.

PPC Maintenance provides ongoing support and improvements to your PPC accounts. We review your account for best practices and develop a monthly report with our recommendations to carry out. The report is completely customized to your needs and will contain all of those indispensable metrics you’d expect to see in a PPC report including:

• Clicks per month
• Clickthrough rate of ads
• Spend per month
• Keywords that have led to conversions
• Cost per acquisition of keywords
• Recommended next steps

Due to the fast-moving nature of PPC, the account is reviewed everyday to optimize the ROI.

In today’s fast-paced & ever-evolving world where over 1.9 Billion people use social media on daily basis, it’s nearly become inevitable to stay away from social media.

Digital Marketing is a powerful way for businesses to reach out to their prospects and stay connected with their existing clients. Social media has become the most influential and easily accessible virtual space to digitally advertise for your brand & products. It’s made it so easier to reach out to a large number of people in just few seconds.

In this digitally connected world, it’s so important for businesses to have positive exposure to their targeted audience. Having right social media presence can also add more value to your brand.

Combining performance and consumer preference data can most definitely compose a vivid picture of the year ahead for any business. We’re not talking about which TikTok audios will blow up in a few months. We’re talking about what’s driving audience behavioral patterns and where your brand fits in the mix.

At Webify technologies we can help determine what social media channels your brand should be using, ways to increase audience engagement and awareness, and establish measurable goals and benchmarks to track your social media marketing progress.

Whether you are just starting to use social media for your business or need to take a step back to re-evaluate, Our Social media experts are here to create a well-thought-out strategy for your organization. A strategy will save you time and potentially money in the long run and provide a tool for you to rely on for Social media marketing.

Our Process

• Analysis and research of the brand’s current online presence and audience
• An examination of competitors’ efforts
• Creative campaign strategies
• Social media goals and objectives to support overall marketing efforts
• Best practices and immediate improvements for current social media properties
• Future social media marketing initiatives
• Proper Content Management System

After creating a strategy to guide your social media marketing, we can also provide ongoing campaign strategy and consulting to keep you on track and find new ways to engage your audience in accordance to your goals.

Not all social media platforms are created equally. Some are naturally better suited to reaching certain goals than others. Our team of experts can help you properly navigate these networks and ensure that your message, your engagement and your voice are working to positively affect your brand’s presence while driving users toward your unique goals.